MARCH 2021
by Mike Ferrell
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The birds are chirping, the sun is shining and the COVID-19 vaccine is rolling out. This can only mean spring is finally here and we get a couple of more hours of light to explore or sit outside with a frosty beverage.
This time last year we were in the process of building TopTop, sheltering in place, and wondering what in the haberdashery the next 12 months would look like. Well, we’re grateful to have made it this far and are stoked about the year ahead. I got my first dose of the vaccine last week, Dutch is getting his today, and it’s truly exciting to see our friends and family get theirs. We’re not out of the woods yet but it feels damn good to see the light at the end of the tunnel.
Nick Russell is a professional snowboarder but maybe, more importantly, he’s a splitboarder. He spends his days hiking through mountain ranges to find the best conditions to hone his craft. This past winter Nick Kalisz spent a few days with Russell in the backcountry for Inertia, who just launched their Inspire Course, Nick Russell's Guide to Backcountry Basics. If you or anyone you know spend time in the backcountry or are interested in getting into it, we highly recommend checking it out.
We’ve been really fortunate to work with some talented folks and Jason McDaniel is definitely one of them. Jason is the sound designer and sound mixer behind Electric Audio based in Boulder, CO. He did all of the sound design and mixing for our The North Face How-To Series. He’s a true pro and delivers on time (or ahead of time) and on budget. He’s done some great work on other projects and we couldn’t be more proud to introduce his services to our TopTop fam.
Of the Sea by Jordyn Romero is a female-driven surf film that follows a mother and her entrepreneurial efforts to raise awareness of the world’s plastic consumption. Jordyn aims to reclaim the female narrative on-screen and amplify the voices of diverse women worldwide in the outdoor industry. She was also the editor of our Nick Russell Inertia Inspire Course and of course, killed it.
Jordyn is currently raising funds for a new short doc, We Are Like Waves, about overcoming barriers and cultural expectations to become one of the first local female surfers in Sri Lanka. It looks rad!
Nick has created a special Spotify playlist for us to gear up for spring and get ready to soak in all the vibes the warm weather has to offer. So turn on the tunes and kick off your shoes, it's beer-drinking weather.
Do you have a story to tell?
We're always looking to partner with good people and creative minds. So if you’re an athlete on a mission, a creative with a concept, or a marketer with an audience – we would love to collaborate with you. Email us, let's chop it up!
