Rally for Rangers is a project of the Mongol Ecology Center. Its mission is to protect the world’s special places by empowering rangers around the world with new motorcycles and equipment. TopTop's mission is to create short videos and capture still imagery to help raise awareness and increase engagement for the nonprofit organization.



A social brand campaign with a consistent look & feel to pull audiences in. Humanize the rangers and riders so people understand why they protect these beautiful places. From each of the tips we went on we created over 50+ assets for use across multiple platforms.

This Social media content helped raise over $575k for future trips and also helped generate attention to the Rally and get people to sing up for the trips around the world.

We operated at 10% of the actual cost to support this non-profit and all proceeds from the photo book go to the organization.