Greyson | ACTIVE LINE Campaign - SS25

TopTop Studio partnered with Greyson Clothiers to create a comprehensive video campaign that captures the seamless integration of performance and lifestyle. Set against the stunning backdrop of Buena Vista, Colorado, this project showcases how luxury activewear moves effortlessly through the rhythms of daily life.

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The Creative Vision

The campaign follows two athletes from sunrise to sunset, documenting authentic moments that highlight Greyson's versatile collection. From morning trail runs to afternoon coffee breaks, each scene demonstrates the brand's core philosophy: clothing that transitions as smoothly as the people wearing it.

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Our approach prioritized natural movement and candid moments, using documentary-style techniques to capture genuine interactions with the clothing. The result is a visual narrative that feels both aspirational and accessible.

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Production Highlights

Timeline: 1 week pre-production, 1.5 days on-location shooting
Location: Buena Vista, Colorado
Deliverables: 3 hero videos, multiple video lookbook carousels