The North Face
How-To Summer / Non-scripted Series / 2020
A multipart How-To Series featuring The North Face athletes and friends give tips to get outside and be safe doing it. Legends Jim Zellers and Alex Honnold, explain how to camp, hike and backpack!
Our goal was to develop a series that could both educate and inspire audiences to get outside. Our 6-part series has garnered over 500K views on YouTube.We made over 40 different videos from this series to create an ecosystem of content for both social media and TNF eCommerce teams.