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Ode to the Bike Shop / Commercial / 2022

We created a commercial for Small Business Saturday to highlight Specialized's love of local bike shops. They're the cornerstone of the cycling community. They're the Third Place for many, the meetup spot for every great group ride, and an environment as welcoming and accepting as the home for others. Good bike shops build strong communities, and this is our ode to them. A special thank you to Wasatch Touring Company in Salt Lake City, UT.


Directed by: Nick Kalisz & Mike Ferrell /  Director of Photography & Editor: Nick Kalisz / Producer: Mike Ferrell / Color: Dan Olsen of Cosmic Pictures / Sound: Jay Siebold / Executive Producer: Jenna Mahaffie / Client: Specialized

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