WHAT WE DO
Video production takes time, resources and patience. Our process turns that big scary monster into the fun creative endeavor it’s meant to be.
When we work with brands our goal is to reach audiences in a powerful way by capturing the essence of a character and showcase products cinematically without distracting from the story.
Our approach allows the opportunity to break scenes into shots for social media and commercial edits for full-funnel marketing content that can stand on its own or support a larger campaign.
Original Concepts | Branded Content | Commercial
Documentary | Non-Scripted Series | Social Media
Editing | Sound | Color | VFX
Here's how we work
STEP 1: UNDERSTANDING
We start with you. It's like dating. We take time to get to know who you are, what your favorite color is and what your dreams are. Hopefully the first date isn't too awkward.
Next, we work to understand who your audience is and what they stand for. We don't dive deep into the analytics but more so develop themes they relate to.
STEP 2: PRE-PRODUCTION
Once we understand the task at hand, it's time to get creative. We believe story is a unifying force that's at the core of the human condition.
We find the right narrative, characters and creative that resonate with you and your audience.
STEP 3: PUTTING IT ALL TOGETHER
Utilizing the best creatives for the project, we assemble a team that gives the story the style, look and feel your audience is drawn to.
From physical production all the way through post we apply internal processes to make the entire lifespan of the project as pain free and fun as possible.
"Partnering with TopTop across a wide variety of projects in the last few years has shown the breadth of their production and storytelling capabilities. Professionalism, flexibility, and responsiveness are at the “Top” of the list, but it’s their passion and vision that continue to exceed our expectations along the creative process."
– Kaki Orr, Creative Director
Filmsupply's docuseries "Behind the Work" features our film Lhotse to shed light on the physical, logistical, and strategic demands of shooting in a place where the stakes could not be higher.
It discusses how the film came together and why TNF chose Nick and Dutch for the project.